Episode 40

Before You Grow You Need This First: The Power of Clarity

Published on: 11th September, 2025

Sometimes growth isn’t about adding more — more clients, more offers, more visibility. Real growth starts with clarity.

In this episode, I’m pulling back the curtain on my own journey with clarity — how starting my first business left me scattered and overwhelmed, why mistakes became my stepping stones, and how I finally learned that clarity is the foundation of everything you want to build.

Here’s what you’ll hear inside:

  • Why growth without clarity just multiplies the chaos
  • How mistakes in business are actually the path to clarity
  • The turning point where I realized clarity doesn’t come before action — it comes because of action
  • The Kardashian story: why I turned down a “big opportunity” to grow in alignment instead of confusion
  • What clarity really looks like in business: who you serve, what you offer, and the boundaries that protect your creativity
  • A simple 3-step practice to find clarity when you feel stuck

This isn’t about having it all figured out — it’s about giving yourself permission to pause, reset, and get clear so your growth actually feels aligned.

Links + Resources Mentioned in This Episode:

  • Follow me on Instagram for behind-the-scenes of building multiple brands
  • Subscribe to my newsletter for weekly clarity tips, business tools, and fresh resources - Subscribe
  • Download the free Clarity Blueprint - Download now

💡 Before you chase growth, choose clarity first. It will change the way you move, the way you create, and the way you grow.

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About the Podcast

The DeAndra Jalisa Podcast
Welcome to The DeAndra Jalisa Podcast—the place for creatives who are ready to stop playing small and start getting paid for what they know. From messy beginnings to building luxe, structured businesses, DeAndra shares the behind-the-scenes of entrepreneurship, clarity breakthroughs, and the systems that make it all flow. Each episode blends real talk, strategy, and soul-led guidance to help you package your skills, launch with ease, and step fully into your Soft CEO era.

About your host

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DeAndra Crismon


DeAndra Jalisa Crismon is the founder of Party Shop Avenue. A bespoke balloon design company located in Los Angeles, California. DeAndra has been in the event industry for almost 10 years. She was a wedding planner and event designer who wanted to create something unique for the industry.

Which gave birth to Party Shop Avenue in 2017, she started posting her beautiful creations and her designs started to spread the internet like wildfire.

DeAndra has been able to work with some notable brands and influencers throughout her career. Clients like, Guess, Boohoo, Fabletics, Netflix, Fashion Nova, Mastros Franchise, Ispy, Colourpop, Sivan Ayla, Jessi Malay, Shayla Mitchell, Draymond Green, and many more. DeAndra had one of the biggest jobs of her career back in 2018 when she was flown out to New York to showcase her designs with Ipsy for Ispy Creator Day. Not to mention her designs were featured on Good Morning America the same week.

Now DeAndra is still persevering in the industry but is now mentoring aspiring creatives on how to grow successful creative businesses.