Episode 39

Why I’m Rebranding, Pivoting, and What’s Next for This Podcast

Published on: 4th September, 2025

Sometimes business isn’t about pushing harder — it’s about pausing long enough to find clarity.

After a season of trial and error, multiple projects, and a whole lot of lessons learned, I’m back with a new podcast name, a fresh direction, and a clear vision for where we’re headed together.

In this episode, I’m pulling back the curtain on:

  • Why I pressed pause on creating content (and why that was the best move)
  • The real story behind changing the podcast name again
  • How I simplified everything under one umbrella brand — DeAndra Jalisa
  • What’s evolving in my businesses: Party Shop Avenue, The Soft Method, and The Olive League
  • Why growth means pivoting in public (and why that’s not something to fear)

This isn’t just a rebrand, it’s a reset — and my hope is that hearing my process gives you permission to evolve in your own business too.

✨ Links + Resources Mentioned in This Episode:

🎧 Listen in to hear what’s changing and what’s coming next — I promise, this new chapter is going to be expansive for both of us.

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About the Podcast

The DeAndra Jalisa Podcast
Welcome to The DeAndra Jalisa Podcast—the place for creatives who are ready to stop playing small and start getting paid for what they know. From messy beginnings to building luxe, structured businesses, DeAndra shares the behind-the-scenes of entrepreneurship, clarity breakthroughs, and the systems that make it all flow. Each episode blends real talk, strategy, and soul-led guidance to help you package your skills, launch with ease, and step fully into your Soft CEO era.

About your host

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DeAndra Crismon


DeAndra Jalisa Crismon is the founder of Party Shop Avenue. A bespoke balloon design company located in Los Angeles, California. DeAndra has been in the event industry for almost 10 years. She was a wedding planner and event designer who wanted to create something unique for the industry.

Which gave birth to Party Shop Avenue in 2017, she started posting her beautiful creations and her designs started to spread the internet like wildfire.

DeAndra has been able to work with some notable brands and influencers throughout her career. Clients like, Guess, Boohoo, Fabletics, Netflix, Fashion Nova, Mastros Franchise, Ispy, Colourpop, Sivan Ayla, Jessi Malay, Shayla Mitchell, Draymond Green, and many more. DeAndra had one of the biggest jobs of her career back in 2018 when she was flown out to New York to showcase her designs with Ipsy for Ispy Creator Day. Not to mention her designs were featured on Good Morning America the same week.

Now DeAndra is still persevering in the industry but is now mentoring aspiring creatives on how to grow successful creative businesses.