Episode 41

The Secret to Packaging Your Skills Into an Offer

Published on: 18th September, 2025

Sometimes the reason you’re stuck isn’t because you need more skills or more offers, it’s because you haven’t learned how to package what you already have into a clear transformation your clients actually want.

In this episode, I’m sharing the exact lessons I learned while building Party Shop Avenue, how I went from scattered and undercharging to creating irresistible offers that clients happily invested in. You’ll hear why skills alone aren’t enough, and how packaging them strategically turns you into the bridge between your client’s problem and their transformation.

Here’s what you’ll hear inside:

  • Why overthinking your offer keeps you stuck in confusion
  • The mindset shift: clients don’t buy skills, they buy solutions
  • How I packaged one simple skill (balloons) into full event experiences
  • The 5 steps to turn your skills into an irresistible offer
  • Why a compelling offer isn’t a list of tasks, but a promise of transformation

This episode isn’t about waiting until you “have it all together.” It’s about starting with what you know right now, packaging it simply, and letting clarity build as you move.


✨ Links + Resources Mentioned in This Episode:

  • Follow me on Instagram for behind-the-scenes of building multiple brands
  • Subscribe to my newsletter for weekly clarity tips, tools, and fresh resources – Subscribe
  • Grab the WTH Do I Even Want to Build? Workbook to define your direction and package your skills with confidence – Download here

💡 Remember: people don’t pay for your skills. They pay for the outcome those skills deliver. The sooner you start packaging transformation instead of tasks, the faster everything shifts.

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About the Podcast

The DeAndra Jalisa Podcast
Welcome to The DeAndra Jalisa Podcast—the place for creatives who are ready to stop playing small and start getting paid for what they know. From messy beginnings to building luxe, structured businesses, DeAndra shares the behind-the-scenes of entrepreneurship, clarity breakthroughs, and the systems that make it all flow. Each episode blends real talk, strategy, and soul-led guidance to help you package your skills, launch with ease, and step fully into your Soft CEO era.

About your host

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DeAndra Crismon


DeAndra Jalisa Crismon is the founder of Party Shop Avenue. A bespoke balloon design company located in Los Angeles, California. DeAndra has been in the event industry for almost 10 years. She was a wedding planner and event designer who wanted to create something unique for the industry.

Which gave birth to Party Shop Avenue in 2017, she started posting her beautiful creations and her designs started to spread the internet like wildfire.

DeAndra has been able to work with some notable brands and influencers throughout her career. Clients like, Guess, Boohoo, Fabletics, Netflix, Fashion Nova, Mastros Franchise, Ispy, Colourpop, Sivan Ayla, Jessi Malay, Shayla Mitchell, Draymond Green, and many more. DeAndra had one of the biggest jobs of her career back in 2018 when she was flown out to New York to showcase her designs with Ipsy for Ispy Creator Day. Not to mention her designs were featured on Good Morning America the same week.

Now DeAndra is still persevering in the industry but is now mentoring aspiring creatives on how to grow successful creative businesses.