Episode 24

5 Proven Steps to Build Strong Client Relationships and Drive Repeat Business

Published on: 2nd January, 2025

Welcome to Creative on the Grind! I’m your host, DeAndra Jalisa – creative business educator, mentor, and designer. Happy New Year and welcome back to the podcast! After taking some much-needed time to regroup, I’m excited to dive into today’s episode about building strong client relationships and why they are essential to growing a thriving, sustainable business.

In this episode, I’ll break down:

  • Why building relationships with clients is crucial for repeat business and referrals.
  • How I’ve grown my business organically by nurturing client connections.
  • A simple 5-step process to create seamless experiences for your clients.
  • The long-term benefits of investing in client relationships for scaling your business.

If you’re a creative entrepreneur looking to boost client retention, increase word-of-mouth marketing, and scale sustainably – this episode is for you!

What You’ll Learn:

  • The importance of viewing clients as partners, not just transactions.
  • How small gestures, follow-ups, and personalized experiences can drive loyalty.
  • Tips for leveraging CRM systems like HoneyBook to create streamlined client journeys.

Sponsored By:

This episode is brought to you by HoneyBook – the all-in-one business management platform that helps creative entrepreneurs manage clients, send proposals, and streamline their workflows. Get 30% off your first year at share.honeybook.com/deandrajalisa

Connect with Me:

🎧 Listen now and start nurturing those client relationships to build the foundation for long-term success!

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About the Podcast

The DeAndra Jalisa Podcast
Welcome to The DeAndra Jalisa Podcast—the place for creatives who are ready to stop playing small and start getting paid for what they know. From messy beginnings to building luxe, structured businesses, DeAndra shares the behind-the-scenes of entrepreneurship, clarity breakthroughs, and the systems that make it all flow. Each episode blends real talk, strategy, and soul-led guidance to help you package your skills, launch with ease, and step fully into your Soft CEO era.

About your host

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DeAndra Crismon


DeAndra Jalisa Crismon is the founder of Party Shop Avenue. A bespoke balloon design company located in Los Angeles, California. DeAndra has been in the event industry for almost 10 years. She was a wedding planner and event designer who wanted to create something unique for the industry.

Which gave birth to Party Shop Avenue in 2017, she started posting her beautiful creations and her designs started to spread the internet like wildfire.

DeAndra has been able to work with some notable brands and influencers throughout her career. Clients like, Guess, Boohoo, Fabletics, Netflix, Fashion Nova, Mastros Franchise, Ispy, Colourpop, Sivan Ayla, Jessi Malay, Shayla Mitchell, Draymond Green, and many more. DeAndra had one of the biggest jobs of her career back in 2018 when she was flown out to New York to showcase her designs with Ipsy for Ispy Creator Day. Not to mention her designs were featured on Good Morning America the same week.

Now DeAndra is still persevering in the industry but is now mentoring aspiring creatives on how to grow successful creative businesses.