Episode 16

How to Share Your Story and Build Trust with Your Audience

Published on: 5th September, 2024

In this episode, DeAndra Jalisa dives deep into the importance of sharing your story as an entrepreneur to build trust and connection with your audience. Sharing your personal journey allows potential clients and supporters to relate to you on a deeper level, which is essential for building a loyal community around your brand.

Key Points Discussed:

Why Sharing Your Story is Important

  • Builds authentic connections with your audience.
  • Humanizes your brand, showing the person behind the business.
  • Differentiates you from others in your industry, making you memorable.

How to Share Your Story Without Oversharing

  • Choose what you want to share; you control the narrative.
  • Show vulnerability and emotion to create relatability.
  • Balance professionalism with authenticity—it's not about perfection.

How Sharing Your Story Can Grow Your Business

  • Builds a loyal community and strengthens trust.
  • Sets you apart from other business owners and increases brand recognition.
  • Increases sales by creating genuine connections with your audience.

Key Takeaways:

  • Sharing your story isn't just about marketing—it's about connecting with your audience on a human level.
  • Vulnerability, when done right, creates trust and builds lasting relationships.
  • Don't be afraid to share bits of your journey to help others, while balancing what you feel comfortable revealing.

If today’s episode inspired you, share a piece of your story on social media, in an email, or in a conversation with a client. Don’t forget to tag DeAndra on Instagram @deandrajalisa or use the hashtag #CreativeOnTheGrind.

Connect with DeAndra Jalisa:

Thanks for tuning in! If you enjoyed this episode, don’t forget to share, follow, and leave a review. Stay creative and stay on the grind!

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About the Podcast

The DeAndra Jalisa Podcast
Welcome to The DeAndra Jalisa Podcast—the place for creatives who are ready to stop playing small and start getting paid for what they know. From messy beginnings to building luxe, structured businesses, DeAndra shares the behind-the-scenes of entrepreneurship, clarity breakthroughs, and the systems that make it all flow. Each episode blends real talk, strategy, and soul-led guidance to help you package your skills, launch with ease, and step fully into your Soft CEO era.

About your host

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DeAndra Crismon


DeAndra Jalisa Crismon is the founder of Party Shop Avenue. A bespoke balloon design company located in Los Angeles, California. DeAndra has been in the event industry for almost 10 years. She was a wedding planner and event designer who wanted to create something unique for the industry.

Which gave birth to Party Shop Avenue in 2017, she started posting her beautiful creations and her designs started to spread the internet like wildfire.

DeAndra has been able to work with some notable brands and influencers throughout her career. Clients like, Guess, Boohoo, Fabletics, Netflix, Fashion Nova, Mastros Franchise, Ispy, Colourpop, Sivan Ayla, Jessi Malay, Shayla Mitchell, Draymond Green, and many more. DeAndra had one of the biggest jobs of her career back in 2018 when she was flown out to New York to showcase her designs with Ipsy for Ispy Creator Day. Not to mention her designs were featured on Good Morning America the same week.

Now DeAndra is still persevering in the industry but is now mentoring aspiring creatives on how to grow successful creative businesses.